As you might remember, we used Creamaid to help launch the main Restohof site. How did it go? you might be asking.
When I signed up for it, I imagined that I would entice ESL teachers in Korea with blogs to write about Restohof, to check it out, and give it a review, good or bad.
That was my first mistake.
So working with US$100, I figured to make it worthwhile for an ESL teacher I would pay them $10 per post. Not great money when privates go for US$40 an hour or more, but maybe enough to attract some bored ESL bloggers who wanted to help me out.
After posting the offer, I was immediately plunged into an underworld I didn’t know existed, that of the self-employed paid blogger. These people are out to make money from their blogs and monitor Creamaid and others for new postings, and are very quick on the draw.
Before I started I wondered if anyone would write. But after setting it up, within minutes I had 8 submissions.
These were not the people I expected. They were not ESL teachers, for one.
My second mistake was to make my “mission statement” way too clever:
Restohof.com has launched!
We’re not saying all school directors in Korea are crooked, but uh, some of them are. Ok, a lot of them.
At the same time, some great, smaller schools have a hard time getting noticed in the din that is the ESL teaching industry in Korea.
And pity the poor teacher in the West, trying to find a job from half a world away. Who to trust?
Restohof.com grabs jobs from popular ESL job boards and lets the ESL community rate them for veracity, duplicity, and tomfoolery.
The older generation assists the new, and thus the cycle closes only to begin again shortly thereafter.
Help us get the word out.
Seeing how a great many of the self-employed bloggers are not native speakers of english, some of them didn’t know what to make of this. I should have written this much more clearly, telling the bloggers what I expected them to do. Namely, write about my site. And link to it.
There are some Americans who are self-employed bloggers, but the majority appear to be Asian teenagers. China. The Philippines. Singapore.
So now, the game changed. Instead of expecting to get links and traffic from ESL teaching bloggers and their readers, I was looking to get links from these one-step-above spam blogs to improve my Google ranking.
To this end I installed the Google toolbar and checked each submission to see what kind of pagerank they had.
Now, if you don’t know much about pagerank here’s what you need to know: it’s one of the tools Google uses to determine how good your site is and how high it should feature in Google searches. Pagerank is a number between 1 and 10 and the higher it is the better. A new site starts at 1. Getting it up to 2 or 3 can be a real battle. But if a site with a higher pagerank links to you, it increases yours a bit. So I was hoping I could catch some of the fire of my blogging buddies.
Most of these bloggers are used to getting $1 or $2 or maybe $5 per post, not the astronomical $10 I was paying. So they flooded me with submissions and it was hard to keep up. And truth be told, some of them could barely write English. The Creamaid interface is good, and the boys say they are improving it, but in my case the rejection notification was not varied enough. I was given a few different choices as to why I was rejecting a post, and the author of the post never saw my notice. They couldn’t figure out why they didn’t get $10.
It would have been nice if I could tell them: you spelled the name of my site wrong, and didn’t even link to it. But I couldn’t.
Also, the system only allowed me 10 posts in the system (my $100 divided by $10 payments) which was a hassle. Some submissions I wanted to keep in case nothing better came up. But the system cut me off at 10, so anyone wanting to submit after that point was denied.
Keeping a lineup of 20 or even 30 would have been better.
So how did it work out? Well, I got more than 10 posts linking to me (even the rejects linked to me). And my blogging friends taught me a few tricks.
If I had to do it all over again, I would have made the mission statement clearer, and I would have offered $5 per post, and I would have paid everyone.
My pagerank? Still 1. But there are other reasons for that. Fodder for a whole other post.